Cottonball

Cottonball is a prescription skincare brand operating between clinical treatment and everyday beauty routines. As the product offering took shape, the website needed a structure that could support medical information without adopting a clinical tone.

This concept exploration approached the site with an editorial mindset, using spacing, sequencing, and image-led composition to frame clinical content with the same care as luxury beauty. Information was organized through hierarchy and pacing rather than instruction-heavy flows.

The direction established structural principles that influenced the launched site, shaping how Cottonball presents prescription skincare in a composed digital environment.